App Store competitor keyword finder
Enter the keyword you want to rank for. See the searched keywords the top 10 apps use in their names and subtitles, most popular first.
Try:
How it works
- Runs a live App Store search (iPhone) for your keyword in the selected storefront.
- Takes the names and subtitles of the top 10 apps and splits them into one-, two- and three-word phrases, skipping filler like “the” and “app”.
- Looks up the popularity of every phrase and keeps those people actually search for (popularity above 5), most popular first.
Turning competitor keywords into your own
- Filter for relevance. Drop terms that don't describe your app. Ranking for them won't convert.
- Check difficulty. Run the best candidates through the keyword popularity checker; prefer decent popularity with lower difficulty.
- Fit them in. Put the strongest in your name or subtitle and the rest in the keyword field. The metadata checker catches repeats and wasted bytes.
- Measure. After the update ships, see where you land with the rank checker, or track it daily.
Frequently asked questions
How do I find my competitors' App Store keywords?
The keyword field of an iOS app is hidden, but the app name and subtitle are public and carry the most weight in search. This tool reads the names and subtitles of the top 10 apps for your keyword, splits them into one- to three-word phrases, and keeps the ones people actually search for.
Can I see a competitor's hidden keyword field?
No. Apple doesn't publish the keyword field, and no tool can read it directly. Tools that claim to show it estimate it from the keywords an app ranks for.
Should I copy my competitors' keywords?
Use them as ideas, not a copy. Keep the terms that describe your app accurately, compare their popularity and difficulty, and favor the ones where the top results look beatable. Never use competitor brand names; App Review rejects them.
Why does the free tool show only 15 keywords?
Each search costs live App Store data. The free version shows the 15 most searched ideas; a free account shows the full list, for any storefront and device.
Limits
Each search uses 2 of the 10 free checks a day shared across the free tools, iPhone only, top 15 results. A free account shows every keyword found, on every device, plus keyword suggestions for any app and daily tracking of 10 keywords.
Picked your keywords?
Track them daily.
Free plan · no card required · MCP included