Most searched App Store keywords
The top 100 search terms in each store and category, ranked by Apple's popularity score. Pick a country and category to see the list.
Frequently asked questions
What are the most searched keywords on the App Store?
In most countries the top of the list is brand names of big apps, such as Instagram, Snapchat or Roblox, followed by generic terms like VPN, games or weather. The lists on this page show the top 100 for each store and category.
Should I target the most searched App Store keywords?
Rarely the brand names: you can't rank for another app's name, and Apple doesn't allow competitor names in your keywords. Look for generic phrases in your category that describe your app, then check their difficulty.
Where does this data come from?
Popularity scores are based on Apple Search Ads data, which Apple reports per storefront. Each list shows the month it was compiled.
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