Top 100 most searched Finance keywords in the Brazil App Store

#	Keyword	Popularity
1	nubank	91
2	caixa tem	87
3	picpay	87
4	mercado pago	86
5	itau	86
6	santander	86
7	fgts	86
8	caixa	85
9	serasa	84
10	bradesco	84
11	inter	84
12	infinitepay	83
13	banco do brasil	82
14	c6 bank	80
15	banco pan	79
16	will bank	79
17	pagbank	79
18	neon	79
19	banco inter	77
20	caixa econômica federal	76
21	next	75
22	fgc	75
23	sicoob	75
24	sicredi	74
25	recarga pay	74
26	banco	74
27	loterias caixa	74
28	ton	74
29	bb brasil	74
30	brasil card	73
31	wise	73
32	infinity pay	73
33	xp investimentos	72
34	c6	72
35	itaú personnalité	72
36	alelo	72
37	pluxee brasil	72
38	agibank	72
39	honda	72
40	facio	72
41	paypal	71
42	cartao de credito	71
43	jeitto	71
44	bradesco cartoes	71
45	sicredi x	70
46	bb	70
47	pan	70
48	stone	70
49	porto seguro	70
50	ng cash	70
51	cartao de todos	70
52	blipay	70
53	serasa score	69
54	bmg	69
55	fgts caixa economica	69
56	pagseguro	69
57	santander way	69
58	itau empresas	69
59	flash	69
60	pluxee	69
61	crefisa	69
62	nomad	69
63	will	69
64	binance	69
65	personalite	69
66	santander empresa	68
67	way	68
68	vr	68
69	crediamigo	67
70	habitacao da caixa	67
71	fgc fundo garantidor	67
72	caixa trabalhador	67
73	ifood benefícios	67
74	revolut	67
75	nubank pj	67
76	digio	67
77	emprestimo pessoal	66
78	zapay	66
79	cartoes caixa	66
80	xp	66
81	mercantil	66
82	iti	66
83	bradesco seguros	66
84	pic pay	66
85	uber conta	66
86	pixway	65
87	ton stone	65
88	pix	65
89	btg banking	65
90	btg	65
91	itau cartoes	65
92	inter empresas	65
93	pernambucanas	65
94	rico	65
95	santander financiamentos	65
96	mobills	65
97	honda serviços financeiros	65
98	itaú	65
99	meu alelo	65
100	swile	64

January 2026 at a glance

“nubank” is the most searched Finance keyword in the Brazil App Store, with a popularity score of 91. Scores in this list run from 64 to 91, with a median of 70. 44 are phrases of two or more words; specific phrases like these usually face fewer competing apps than single words.

19 of these terms also appear in the Brazil top 100 across all categories. Terms specific to Finance include “banco inter”, “caixa econômica federal”, “next”.

How to use this list

Popularity is Apple's relative 5–100 score of how often a term is searched in this store, not a search count. Most of the top terms are brand names, which you can't rank for. Look for the generic phrases (problems, activities, app types) that describe your app, then check how hard they are to rank for with the keyword popularity checker and follow your position every day with the keyword rank tracker.

Finance keywords in other stores

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Most searched Finance keywords in Brazil

January 2026 at a glance

How to use this list

Finance keywords in other stores

Found a keyword worth chasing?
Track it daily.

Most searched Finance keywords in Brazil

January 2026 at a glance

How to use this list

Finance keywords in other stores

Found a keyword worth chasing?Track it daily.

Found a keyword worth chasing?
Track it daily.