Top 100 most searched keywords in the Brazil App Store

#	Keyword	Popularity
1	instagram	100
2	whatsapp	94
3	telegram	94
4	tik tok	94
5	facebook	93
6	ifood	93
7	shopee	92
8	uber	91
9	capcut	91
10	nubank	91
11	youtube	91
12	tinder	90
13	grindr	90
14	chatgpt	90
15	free fire	90
16	netflix	90
17	mercado livre	90
18	pinterest	89
19	roblox	89
20	spotify	89
21	shein	89
22	99	88
23	x	88
24	google	88
25	whatsapp businees	87
26	carteira de trabalho digital	87
27	gov.br	87
28	canva	87
29	caixa tem	87
30	picpay	87
31	gmail	86
32	gemini	86
33	mercado pago	86
34	itau	86
35	santander	86
36	fgts	86
37	tiktok	86
38	cnh do brasil	85
39	google fotos	85
40	caixa	85
41	globo play	85
42	airbnb	84
43	discord	84
44	minecraft	84
45	serasa	84
46	bradesco	84
47	inter	84
48	olx	84
49	amazon	84
50	99 food	83
51	snapchat	83
52	meu inss	83
53	waze	83
54	strava	83
55	clash royale	83
56	infinitepay	83
57	twitter	82
58	vivo	82
59	chrome	82
60	jogos	82
61	banco do brasil	82
62	reddit	81
63	ff	81
64	prime video	81
65	linkedin	80
66	carteira digital de transito	80
67	gov	80
68	chat gpt	80
69	dazz cam	80
70	c6 bank	80
71	ze delivery	80
72	mc donalds	80
73	drive	79
74	cnh digital	79
75	picsart	79
76	block blast	79
77	among us	79
78	banco pan	79
79	will bank	79
80	pagbank	79
81	neon	79
82	kwai	79
83	comp study	79
84	disney +	79
85	hbo max	79
86	duolingo	79
87	magazine luiza	79
88	aliexpress	79
89	teams	78
90	booking	78
91	x twiter	78
92	badoo	78
93	messenger	78
94	google maps	78
95	e-titulo	78
96	claro	78
97	airbrush	78
98	remini	78
99	total pass	78
100	brawl stars	78

January 2026 at a glance

“instagram” is the most searched keyword in the Brazil App Store, with a popularity score of 100. Scores in this list run from 78 to 100, with a median of 83. 34 are phrases of two or more words; specific phrases like these usually face fewer competing apps than single words.

40 of these terms also appear in the United States top 100. Terms that stand out in Brazil include “ifood”, “shopee”, “nubank”.

How to use this list

Popularity is Apple's relative 5–100 score of how often a term is searched in this store, not a search count. Most of the top terms are brand names, which you can't rank for. Look for the generic phrases (problems, activities, app types) that describe your app, then check how hard they are to rank for with the keyword popularity checker and follow your position every day with the keyword rank tracker.

Most searched keywords in other stores

All stores and categories →

Most searched keywords in Brazil

January 2026 at a glance

How to use this list

Most searched keywords in other stores

Found a keyword worth chasing?
Track it daily.

Most searched keywords in Brazil

January 2026 at a glance

How to use this list

Most searched keywords in other stores

Found a keyword worth chasing?Track it daily.

Found a keyword worth chasing?
Track it daily.