Most searched Shopping keywords in Italy

January 2026 at a glance

“vinted” is the most searched Shopping keyword in the Italy App Store, with a popularity score of 88. Scores in this list run from 61 to 88, with a median of 66. 22 are phrases of two or more words; specific phrases like these usually face fewer competing apps than single words.

9 of these terms also appear in the Italy top 100 across all categories. Terms specific to Shopping include “sephora”, “bershka”, “autoscout24”.

How to use this list

Popularity is Apple's relative 5–100 score of how often a term is searched in this store, not a search count. Most of the top terms are brand names, which you can't rank for. Look for the generic phrases (problems, activities, app types) that describe your app, then check how hard they are to rank for with the keyword popularity checker and follow your position every day with the keyword rank tracker.

Shopping keywords in other stores

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