Free ASO data

Most searched Shopping keywords in United States

The top 100 search terms in Shopping on the United States App Store, ranked by popularity. Data for January 2026.

#KeywordPopularity
1amazon86
2shein84
3walmart83
4temu82
5ebay80
6target79
7depop78
8whatnot77
9costco77
10sam's club77
11etsy77
12aliexpress76
13klarna76
14walgreens76
15shop75
16offer up74
17home depot74
18sephora74
19afterpay74
20fashion nova74
21nike73
22cvs pharmacy73
23poshmark73
24cvs73
25dollar general app73
26best buy73
27fetch72
28groupon72
29alibaba72
30ulta72
31apple store72
32bath and body works71
33dhgate71
34shopee71
35shopify71
36lowes71
37wayfair71
38mercari70
39family dollar70
40costco membership app70
41victoria secret70
42lululemon70
43dollar tree70
44craigslist69
45ford pass69
46apple69
47ulta beauty69
48goat69
49stockx69
50zara69
51petsmart69
52vinted69
53upside68
54macys68
55hollister68
56old navy68
57fetch rewards68
58carvana68
59dick's sporting goods67
60ikea67
61ford67
62bj's wholesale club67
63alo67
64walmart.com67
65شي ان67
66app store67
67kohls app67
68chewy67
69circle k67
70cargurus66
71sezzle66
72american eagle66
73lowe's home improvement66
74h&m65
75hobby lobby65
76autozone65
77abercrombie & fitch65
78nordstrom65
79adidas65
80carmax65
81petco65
82taobao65
83mercado libre65
84family link65
85harbor freight65
86target circle65
87gamestop65
88fabletics65
89shopping64
90淘宝64
91posh64
92meijer64
93aritzia64
94upside-cash back on gas & food64
95ibotta64
96wildberries64
97kashkick64
98footlocker64
99coach64
100cars64

January 2026 at a glance

“amazon” is the most searched Shopping keyword in the United States App Store, with a popularity score of 86. Scores in this list run from 64 to 86, with a median of 69. 32 are phrases of two or more words; specific phrases like these usually face fewer competing apps than single words.

6 of these terms also appear in the United States top 100 across all categories. Terms specific to Shopping include “depop”, “whatnot”, “costco”.

How to use this list

Popularity is Apple's relative 5–100 score of how often a term is searched in this store, not a search count. Most of the top terms are brand names, which you can't rank for. Look for the generic phrases (problems, activities, app types) that describe your app, then check how hard they are to rank for with the keyword popularity checker and follow your position every day with the keyword rank tracker.

Shopping keywords in other stores

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