Most searched Sports keywords in United Kingdom

January 2026 at a glance

“bet 365” is the most searched Sports keyword in the United Kingdom App Store, with a popularity score of 82. Scores in this list run from 52 to 82, with a median of 57. 55 are phrases of two or more words; specific phrases like these usually face fewer competing apps than single words.

3 of these terms also appear in the United Kingdom top 100 across all categories. Terms specific to Sports include “william hill”, “ladbrokes”, “dart counter”.

How to use this list

Popularity is Apple's relative 5–100 score of how often a term is searched in this store, not a search count. Most of the top terms are brand names, which you can't rank for. Look for the generic phrases (problems, activities, app types) that describe your app, then check how hard they are to rank for with the keyword popularity checker and follow your position every day with the keyword rank tracker.

Sports keywords in other stores

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