Most searched keywords in United Kingdom

January 2026 at a glance

“instagram” is the most searched keyword in the United Kingdom App Store, with a popularity score of 100. Scores in this list run from 77 to 100, with a median of 81. 33 are phrases of two or more words; specific phrases like these usually face fewer competing apps than single words.

60 of these terms also appear in the United States top 100. Terms that stand out in United Kingdom include “proton vpn”, “vinted”, “teams”.

How to use this list

Popularity is Apple's relative 5–100 score of how often a term is searched in this store, not a search count. Most of the top terms are brand names, which you can't rank for. Look for the generic phrases (problems, activities, app types) that describe your app, then check how hard they are to rank for with the keyword popularity checker and follow your position every day with the keyword rank tracker.

Most searched keywords in other stores

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