Top 100 most searched keywords in the United States App Store

#	Keyword	Popularity
1	instagram	100
2	snapchat	98
3	facebook	97
4	x	96
5	reddit	95
6	tik tok	95
7	whatsapp	92
8	telegram	92
9	youtube	92
10	grindr	91
11	vpn	91
12	discord	90
13	chatgpt	90
14	tiktok	90
15	google	89
16	tinder	88
17	uber	87
18	messenger	87
19	text now	87
20	hinge	87
21	gmail	87
22	capcut	87
23	roblox	87
24	netflix	87
25	polybuzz	87
26	spotify	87
27	pinterest	86
28	door dash	86
29	amazon	86
30	twitter	85
31	cash app	85
32	snap	84
33	wizz	84
34	among us	84
35	shein	84
36	chrome	83
37	grok	83
38	gemini	83
39	fortnite	83
40	minecraft	83
41	block blast	83
42	disney+	83
43	uber eats	83
44	walmart	83
45	indeed	82
46	zoom	82
47	life 360	82
48	chai	82
49	duckduckgo	82
50	outlook	82
51	canva	82
52	pubg	82
53	paypal	82
54	venmo	82
55	paramount+	82
56	mcdonalds app	82
57	temu	82
58	bumble	81
59	text free	81
60	character ai	81
61	geometry dash	81
62	games	81
63	clash royale	81
64	free fire	81
65	zelle	81
66	hulu	81
67	hbo max	81
68	duolingo	81
69	doordash	81
70	instacart	81
71	microsoft authenticator	80
72	lyft	80
73	airbnb	80
74	signal	80
75	انستا	80
76	whatsapp business	80
77	shadowrocket	80
78	free vpn	80
79	google maps	80
80	ai	80
81	call of duty	80
82	twitch	80
83	tubi	80
84	roku remote	80
85	prime video	80
86	toca boca	80
87	starbucks	80
88	ebay	80
89	linkedin	79
90	microsoft teams	79
91	fanduel	79
92	google photos	79
93	imposter game	79
94	turbo tax	79
95	ticketmaster	79
96	roku	79
97	taco bell	79
98	target	79
99	authenticator app	78
100	dasher	78

January 2026 at a glance

“instagram” is the most searched keyword in the United States App Store, with a popularity score of 100. Scores in this list run from 78 to 100, with a median of 82. 29 are phrases of two or more words; specific phrases like these usually face fewer competing apps than single words.

60 of these terms also appear in the United Kingdom top 100. Terms that stand out in United States include “tik tok”, “text now”, “polybuzz”.

How to use this list

Popularity is Apple's relative 5–100 score of how often a term is searched in this store, not a search count. Most of the top terms are brand names, which you can't rank for. Look for the generic phrases (problems, activities, app types) that describe your app, then check how hard they are to rank for with the keyword popularity checker and follow your position every day with the keyword rank tracker.

Most searched keywords in other stores

All stores and categories →

Most searched keywords in United States

January 2026 at a glance

How to use this list

Most searched keywords in other stores

Found a keyword worth chasing?
Track it daily.

Most searched keywords in United States

January 2026 at a glance

How to use this list

Most searched keywords in other stores

Found a keyword worth chasing?Track it daily.

Found a keyword worth chasing?
Track it daily.